New Jersey Moves to Ban Online Sports Betting Ads
New Jersey is taking a strong stand on gambling advertisements, with Assemblyman Brian Bergen introducing a bill to ban online sports betting ads. The proposed legislation, Bill A5207, aims to restrict ads on websites, mobile apps, and other digital platforms, empowering the New Jersey Division of Gaming Enforcement (DGE) to enforce the ban and penalize violators.
The Push for Regulation
Bergen’s proposal targets the growing concern over gambling addiction, particularly among young people. The bill’s goal is to reduce exposure to aggressive sports betting promotions, which critics argue are fueling a rise in problem gambling. Reports from the Council on Compulsive Gambling of New Jersey indicate a surge in calls since sports betting was legalized in 2018, with many from younger demographics struggling with addiction.
Bergen also plans to introduce additional legislation to expand the ad ban to television, addressing the widespread reach of gambling promotions.
The Scope of the Ban
If passed, A5207 would prohibit all online sports betting ads, requiring platforms to halt their digital marketing efforts in the state.
The DGE would oversee the implementation and ensure compliance, giving the agency authority to fine or take legal action against operators that violate the ban.
Assemblyman Clinton Calabrese has also introduced Bill A5196, which focuses on regulating sweepstakes gaming platforms and online casinos. This bill would:
- Require operators to obtain casino service licenses.
- Mandate regular financial audits.
- Ensure operators report directly to the DGE.
Together, the bills seek to tighten controls over the gambling industry while addressing public health concerns tied to addiction.
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