New Jersey Bill A5207 Proposes Total Ban on Online Sports Betting Ads
New Jersey lawmakers have introduced Bill A5207, a move that seeks to completely ban online sports betting advertisements across the state. The legislation, if passed, would prohibit licensed sportsbooks and affiliated operators from promoting sports betting through internet platforms, mobile apps, and digital sponsorships.
Key Provisions of Bill A5207
The bill, which has sparked debate among industry leaders and regulators, includes several major restrictions:
- Ban on Online Ads – Licensed sportsbooks, their employees, and affiliated third-party operators would be prohibited from publishing, broadcasting, or distributing any advertisements related to sports betting on the internet or mobile platforms.
- No Sponsorship or Funding – The law would also prevent sportsbooks from sponsoring or funding digital advertisements in New Jersey.
- Strict Enforcement – The Division of Gaming Enforcement (DGE) would be responsible for regulating and enforcing the ban, ensuring full compliance from operators.
Supporters of the bill argue that restricting digital exposure to sports betting ads will help reduce problem gambling and limit the influence of betting promotions on younger audiences.
Industry Concerns and Financial Implications
The proposed advertising ban has drawn pushback from stakeholders concerned about its economic impact on the gaming and sports industries.
In a related debate, Neal Eskin, Executive Associate Director of Athletics at the University of Connecticut (UConn), expressed strong concerns about similar restrictions in Connecticut. He warned that banning corporate sponsorships linked to gaming operators could jeopardize key funding sources for athletic programs.
He also pointed out that many college sports teams compete in arenas where sports betting ads are already present, such as XL Center in Hartford and Mohegan Sun Arena. Eskin urged lawmakers to clarify the bill’s language to prevent unnecessary financial strain on universities while still protecting students from predatory gambling promotions.
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