Nevada Sportsbooks Set Profit Record on Super Bowl LIX
Nevada sportsbooks achieved record-breaking profits during Super Bowl LIX, earning $22.1 million in revenue. This surpassed the previous record of $19.7 million from Super Bowl XLVIII.
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Total wagers, however, declined. Bettors placed $151.6 million on the game, a 20.1% drop from $190 million in 2024. This was also the lowest handle since 2021.
Why Did Nevada Sportsbooks Win Big?
Prop bets played a major role in sportsbooks’ record profits. Many bettors wagered against Saquon Barkley scoring a touchdown, which worked in sportsbooks’ favor. Traditional bets on the final game outcome were more balanced, limiting profits in that category.
Other key factors included:
- The Eagles’ 40-22 win over the Chiefs, which produced favorable results for sportsbooks.
- A smaller betting handle, likely because Super Bowl LIX wasn’t in Las Vegas as it was in 2024. The absence of a California-based team may have also reduced local betting activity.
Online Betting and National Trends
Despite the drop in wagers, Nevada sportsbooks maintained a strong 14.6% hold percentage, ensuring profitability. GeoComply also recorded a 14% rise in active online betting accounts during Super Bowl weekend.
At the national level, the American Gaming Association (AGA) estimated Americans wagered a record $1.39 billion on Super Bowl LIX.
The Super Bowl delivered a massive boost, but Nevada sportsbooks had struggled in December. That month, they posted a $2.1 million loss, marking their first losing month since November 2012.
Still, major operators saw Super Bowl LIX as a milestone. BetMGM called it the biggest betting event in its history, reinforcing the Super Bowl’s status as the top single-game betting event in the U.S.
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