NeoGames Studio Enhances Georgia Lottery with Premium eInstants
NeoGames S.A. (Nasdaq: NGMS) (“NeoGames” or the “Company”), a technology-driven provider of end-to-end iLottery and iGaming solutions, has expanded the US footprint of NeoGames Studio by launching its range of premium eInstants with the Georgia Lottery Corporation.
This strategic move brings a fresh dimension to the Georgia Lottery, recognized as one of the most successful lotteries in the United States. By integrating NeoGames Studio’s acclaimed range of eInstants into the existing suite of Diggi Games, the Georgia Lottery is set to broaden its appeal, attracting a wider audience and fostering increased player engagement and retention.
Broadening Horizons with Georgia Lottery
With a legacy spanning over 17 years, NeoGames Studio has cemented its reputation by providing award-winning eInstant content to lotteries across the globe, significantly enhancing the offerings of its clientele. In North America alone, the studio’s top-tier games have made their mark in several states and Canadian provinces, with plans to extend into West Virginia and Pennsylvania later this year.
A Partnership of Innovation and Growth
Hili Shakked, Managing Director of NeoGames Studio, expressed excitement about the collaboration, stating, “We are thrilled to have the opportunity to deliver our portfolio of eInstant games to the Georgia Lottery, one of the leading lotteries in the US. I am confident that our range of premium eInstants, including titles that are exceptional performers in other US states, will enhance the appeal of Georgia Lottery’s online offering.”
Echoing the sentiment, Gretchen Corbin, President and CEO of the Georgia Lottery Corporation, highlighted the value of this partnership: “The Georgia Lottery Corporation is pleased to offer NeoGames Studio’s eInstants as a source of entertainment for our valued players. These new games are an excellent addition to our current Diggi Games portfolio, providing additional exciting experiences for our players. Diggi Games contribute greatly to the Georgia Lottery’s mission to maximize revenues for Georgia’s HOPE Scholarship and Pre-K programs. We appreciate the opportunity to partner with NeoGames as we work to continue growing this vital category of games.”
Our Comment on the Article
The collaboration between NeoGames Studio and the Georgia Lottery Corporation marks a pivotal development in the iGaming industry, showcasing the potential of digital innovation to enhance traditional lottery systems. By introducing a range of premium eInstant games to one of the US’s most successful lotteries, this partnership not only promises to enrich the gaming experience for players in Georgia but also sets a precedent for the integration of advanced iGaming solutions in state lotteries. As the industry evolves, such strategic alliances will be crucial in driving growth, innovation, and engagement in the iGaming and lottery sectors.
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