Musburger Media Acquires VSiN from DraftKings
Musburger Media has reacquired the Vegas Sports Information Network (VSiN) from DraftKings. VSiN Founders Brian Musburger and Bill Adee are now returning to lead the company.
Vision for VSiN
Musburger and Adee launched and developed VSiN until DraftKings took it over in 2021. Now the company returns under their guidance.
Brian Musburger has commented on VSiN’s future: “While a lot has changed in the sports betting industry over the past three-and-a-half years, our original vision for VSiN still holds and we are committed to delivering the most credible, independent information and analysis sports bettors can find anywhere.”
Future Collaborations
Musburger Media expressed gratitude for its previous collaboration with DraftKings and anticipates future projects together. “We truly appreciate the work we’ve done with DraftKings and look forward to continuing to collaborate on future projects. Bill and I couldn’t be more excited about leading VSiN into the future and cementing our position as a trusted authority in sports betting,” Musburger added.
While Musburger Media focuses on expanding VSiN’s reach, DraftKings will continue its advertising partnership with the network.
“DraftKings continues to optimize its investments in content and media to align with the most critical areas and needs of our business strategy, objectives, and goals. We want to thank Brian, Bill, and the entire team at VSiN for a great relationship, and we look forward to continuing to advertise on the network,” concluded Stephanie Sherman, Chief Marketing Officer at DraftKings.
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