Mohegan Sun Expands AI Use for Targeted Marketing
Mohegan Sun expands the use of artificial intelligence (AI) to refine how it tailors marketing efforts across its properties.
Leveraging Player Data for Personalized Engagement
The casino is integrating AI solutions, developed by Gaming Analytics, to analyze detailed player data—covering everything from betting patterns to non-gaming activities like dining and entertainment.
The application of AI at Mohegan Sun allows the casino to better understand player preferences and behaviors. By collecting and analyzing information about gamblers’ betting choices and off-floor activities, the casino can deliver targeted promotions.
Addressing Concerns Around AI and Responsible Gaming
While AI is improving marketing precision, it raises ethical and regulatory concerns. Lawmakers, both in Connecticut and nationwide, are increasingly wary of how advanced technologies like AI might affect gambling addiction.
Despite this, Mohegan Sun continues to implement AI-based marketing strategies, although it must proceed with an appropriate degree of caution in the face of regulatory requirements.
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