MLB Expands Partnership with Sportradar

MLB Gains Equity Stake to Secure Long-Term Growth

As part of the deal, MLB will receive up to 1.85 million Class A shares of Sportradar, reinforcing their strategic alliance. In return, Sportradar will distribute MLB’s ultra-low latency data and audiovisual content to 800 sportsbook clients and 900 media companies worldwide.

MLB Executive Vice President Kenny Gersh praised the expanded partnership, stating: “Sportradar has been a great partner to MLB, particularly helping us navigate the legalization and continued evolution of the global sports betting landscape. Over the course of our partnership, Sportradar has consistently developed great products utilizing MLB’s best-in-class data. MLB is delighted to continue innovating with Sportradar to create engaging products and services for MLB fans globally.”

Sportradar to Power AI-Driven Fan Experiences

A major focus of the agreement is AI-powered fan engagement. By leveraging player tracking data and real-time analytics, MLB and Sportradar plan to offer more personalized, interactive viewing experiences.

Sportradar CEO Carsten Koerl emphasized the collaboration’s potential, saying: “We are thrilled to continue our long-standing partnership with MLB, and this agreement represents a new, exciting chapter in our journey together. Our collaboration is not only about leveraging cutting edge technology and content but also working together to create innovative products that enhance fan engagement and bring fans closer to the game,” said Koerl.

“By combining our strengths, we can unlock new opportunities and reach more sports fans around the globe to shape the future of sports entertainment. This deal, which is immediately accretive to our business, will drive value for our shareholders as we continue to expand margins and generate strong cash flow,” added Sportradar CEO.

Sportradar will continue to provide betting integrity services through its Universal Fraud Detection System (UFDS), monitoring global wagering activity to safeguard against match-fixing and fraud. The company will also offer investigative and educational support to MLB, ensuring fair play.

With legal sports betting growing in the U.S. and globally, demand for reliable MLB data is increasing. This deal helps MLB monetize its content internationally, particularly in Latin America and Asia, where baseball’s popularity is surging.