Michael Daly Joins Aristocrat as Senior Vice President of Global Business Development and Strategic Execution
Michael Daly, one of the most experienced executives in U.S. iGaming and digital media, has announced he is stepping into a new leadership role at Aristocrat. Beginning September 2025, Daly becomes Senior Vice President, Business Development & Strategic Execution – Global.
From Catena Media to Aristocrat
Before joining Aristocrat, Daly built his reputation at Catena Media plc, where he spent six years in progressively senior roles. He led the company’s U.S. entry, launched sports and casino verticals in 16 states and delivered double-digit profit growth.
As CEO from March 2021 to February 2024, he restructured the group to reduce debt, reach a net-cash-positive position and push deeper into North America. Daly also pioneered the integration of AI and automation into Catena’s lead-generation engine and managed a globally distributed team of senior directors.
After stepping down as CEO in February 2024, Daly remained available for a transition period. He then served as President of Daly Gaming & Media Consultancy, advising U.S. operators on digital strategy, and later as COO of Marker Trax in Las Vegas until September 2025.
Track Record of Expansion and Execution
Daly’s earlier Catena roles: VP North America, General Manager Americas and General Manager U.S., shows his knack for growth.
He oversaw P&Ls in the nine-figure range, integrated $115 million in acquisitions and raised U.S. revenue from $6 million to $85 million within a few years. Those experiences mirror the type of cross-border, multi-channel execution Aristocrat is now prioritizing.
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