Mario Lopez Joins Hard Rock Games as the Face of Jackpot Planet
Hard Rock Games has named actor and television host Mario Lopez as the new brand ambassador for its flagship social casino app Hard Rock Jackpot Planet, marking the launch of a star-powered campaign designed to expand the app’s reach and entertainment appeal.
Star Power Meets Social Casino
The partnership centers on the “Spin Like a Star” campaign, which will roll out across television, print, digital, and in-game channels over the coming months. It is the first major celebrity-led initiative for Jackpot Planet, a free-to-play social casino that combines Vegas-style slot machines with Hard Rock rewards and interactive community features.
“I’ve always been a huge fan of Hard Rock, so joining Hard Rock Games and being part of Jackpot Planet just feels like a perfect fit,” Lopez said in the announcement. “I’m excited to bring that same fun and energy to players everywhere and help make their experience as awesome as the brand itself.”
Launched earlier this year, Jackpot Planet allows players to explore a vast library of slot games, complete missions, team up with friends, and collect digital tokens redeemable for prizes and experiences through Unity by Hard Rock, the company’s integrated rewards platform.
A Natural Fit
Daniel Kajouie, Managing Director of Hard Rock Games, said Lopez embodies everything the company wants Jackpot Planet to represent.
“Mario Lopez is the ultimate embodiment of the Hard Rock spirit — charismatic, energetic, and deeply connected to entertainment and culture,” Kajouie said. “His passion for the Hard Rock brand and natural ability to engage audiences make him the perfect partner for Jackpot Planet and our ‘Spin Like a Star’ campaign. We’re excited to have Mario on board to help us bring the thrill of our social games to fans everywhere.”
Hard Rock Games develops and operates Hard Rock Digital’s free-to-play mobile and online gaming titles, spanning puzzles, table games, and slot offerings. Every social gaming platform connects to the Unity by Hard Rock program, which rewards players with Tier Credits for gameplay and Unity Points for select purchases, bridging the gap between digital play and real-world Hard Rock experiences.
Hard Rock Digital itself serves as the exclusive interactive gaming and sports betting vehicle of Hard Rock International and the Seminole Tribe of Florida. With the global brand’s network of cafés, hotels, casinos, and its world-famous music memorabilia as a backdrop, Hard Rock Digital is positioning its social games — and now its celebrity-fronted campaigns — as the gateway to a new kind of entertainment ecosystem.
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