Louisiana’s Sports Betting Numbers Drop in December
Louisiana’s sports betting market experienced a slight decline in December, with both total wagers and revenue slipping compared to November. However, year-over-year numbers still showed modest growth.
Total Betting Handle Sees a Dip
In December, the total sports betting handle reached $391 million. This marked a 5.5% drop from November’s figures but remained 3.6% higher than December 2022.
Online betting continued to dominate the market, accounting for $362.6 million of the total handle. In contrast, retail sportsbooks contributed just $28.4 million—a segment that struggled.
In fact, brick-and-mortar sportsbooks posted a net loss of $450,000, resulting in a negative hold of -1.6%.
For comparison, retail sportsbooks in December 2022 recorded $4.5 million in revenue, their highest monthly total of that year.
Mobile Revenue Hits Seasonal Low
Despite still leading the market, mobile sportsbooks posted their lowest revenue total of the football season, bringing in $35 million, a 32% decline from the previous December.
The hold percentage (the amount sportsbooks kept after paying out winnings) for mobile bets dropped to 9.7%, the lowest of 2023 and 2024.
Parlay bets—a staple of sportsbook revenue—generated $22.9 million, making them the top contributor to mobile earnings. Basketball followed with $4.9 million in revenue. However, parlays performed worse than expected, with sportsbooks actually losing money on them in December.
In contrast to November, when sportsbooks profited $2.9 million from parlays, bettors managed to win big, securing $439,000 in profits from parlays alone. Football bettors also outperformed sportsbooks, winning $130,000.
The state collected $6.4 million in tax revenue from sports betting, reflecting a 15.1% drop from the previous year. With 93% of all bets placed online.
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