Lionel Messi’s Impact on Major League Soccer: A Betting Perspective

Since Messi joined Inter Miami CF in July, the 2023 MLS season has seen a 33% increase in betting compared to 2022. Inter Miami CF, co-owned by soccer legend David Beckham, soared from being the 15th most bet on team in 2022 to the top spot this season, surpassing even Los Angeles FC, which is playing in the MLS Cup final.

Inter Miami CF’s Unprecedented Betting Popularity

The number of bets on Inter Miami CF was 44% higher than that of Los Angeles FC. Remarkably, Inter Miami CF featured in eight of the top 10 most bet on games of the season, demonstrating the team’s and Messi’s considerable appeal to bettors.

Global Influence and Betting Growth in Latin America

Messi’s influence has extended beyond the United States, particularly in Latin America. His home country, Argentina, experienced a dramatic 135% increase in bets compared to the previous year. Messi’s global stature, underscored by winning eight Ballon d’Or awards and being named Time Magazine’s Athlete of the Year for 2023, has significantly boosted MLS’s international profile.

Jonathon Hurst, Head of Soccer at Kambi, emphasized that Messi’s arrival in the MLS is a landmark event for the league: “The arrival of Lionel Messi to the MLS has been a landmark moment for the league and it’s looking even more likely he will soon be joined at Inter Miami by former Barcelona teammate Luis Suarez. Messi’s global appeal and star power have captured the attention of fans worldwide, and this has translated into a significant increase in betting engagement on MLS matches.”

Messi Rapidly Becoming the Most Bet On Player in MLS

In a short period, Messi has become the most bet on player in MLS over the last four years, rapidly approaching the popularity of Zlatan Ibrahimović and Carlos Vela. In 2023, the number of bets on Messi was 140% higher than the second most bet on player, Los Angeles FC winger Denis Bouanga.

Our Comment on the Article

Lionel Messi’s arrival in the MLS represents more than just a high-profile player joining a new league; it signifies a transformative moment for the league’s global recognition and betting activity. Messi’s influence extends beyond the pitch, catalyzing a surge in betting engagement and bringing unprecedented international attention to the MLS.

This trend highlights the profound impact that a single player of Messi’s caliber can have on a league’s popularity, marketability, and global footprint. As MLS continues to attract international stars, it’s likely to see further growth in both fan engagement and betting activities, marking a new era for the league.