Light & Wonder Strikes Exclusive Aggregation Deal with RubyPlay for U.S. Market

A Strategic Alliance in iGaming

Light & Wonder, a prominent entity in the iGaming sector, has secured a significant partnership with RubyPlay, marking a notable expansion of its content aggregation capabilities, particularly within the U.S. market. This exclusive agreement enables Light & Wonder’s extensive operator network to access RubyPlay’s engaging portfolio, highlighted by the acclaimed Immortal Ways series.

Immortal Ways: A New Gaming Sensation

The Immortal Ways series, known for its unique mechanics offering 10,000 ways to win and featuring two Immortal Arrays across the middle reels, has rapidly gained popularity. This series, including hit titles IMMORTAL WAYS: DIAMONDS™ and IMMORTAL WAYS: BUFFALO™, exemplifies RubyPlay’s innovative approach to game design, promising to captivate the U.S. audience with its thrilling gameplay and potential for big wins.

Expanding Portfolios and Market Reach

Beyond the Immortal Ways series, RubyPlay’s extensive collection of over 100 slot games, including the DIAMOND EXPLOSION series, is also set to debut across Light & Wonder’s global network. This partnership not only underscores Light & Wonder’s commitment to delivering fresh and dynamic content but also showcases RubyPlay’s ambition to penetrate regulated markets, with a keen focus on North America.

Industry Leaders on the New Collaboration

Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, expressed enthusiasm about integrating RubyPlay’s high-quality content within their global network, emphasizing the strategic importance of supporting emerging studios. Mayes highlighted the potential for RubyPlay’s content to resonate strongly within the U.S. market, given its innovative gaming experiences.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, recognized Light & Wonder’s extensive market reach as a strategic advantage for RubyPlay’s focus on regulated markets, particularly in North America, aligning with their expansion strategy.

Anticipating Impact and Growth

This collaboration between Light & Wonder and RubyPlay is set to significantly influence the U.S. iGaming landscape, offering operators and players alike a richer, more varied gaming experience. As Light & Wonder continues to bolster its content aggregation platform, partnerships like this one with RubyPlay are instrumental in setting new benchmarks for innovation and engagement in the industry.