Light & Wonder Partners with PENN Entertainment
Light & Wonder has teamed up with PENN Entertainment to introduce its new player engagement product portfolio on PENN’s Hollywood Casino online platform in Michigan. This collaboration gives PENN exclusive early access to Light & Wonder’s cutting-edge tools, including the highly anticipated WONDER DROPS™ jackpot system.
Wonder Drops: A New Take on Player Engagement
The Wonder Drops system is a standout feature in Light & Wonder’s portfolio. It allows operators to add progressive or static cash prizes to any game, creating a more dynamic experience for players. The flexible jackpot mechanic integrates seamlessly with Light & Wonder’s vast game library, offering customized options for operators.
For now, Hollywood Casino players in Michigan get exclusive access to Wonder Drops before its global rollout. This gives PENN Entertainment a unique edge in the market.
Expanding Engagement Tools
The Wonder Drops system is just one of several features in Light & Wonder’s new engagement suite. Other tools include:
- Free Rounds to reward loyal players.
- Multiplayer Games that foster social interaction.
- Tournaments, Hot Seats, and daily free games, which are expected to launch soon.
These tools aim to increase retention and make gaming more interactive and entertaining.
Leadership Insights
Bob Hays, Chief Commercial Officer of iGaming at Light & Wonder, emphasized the importance of the partnership:
“Launching the Wonder Drops marketing jackpots system with Hollywood Casino in Michigan is a key step in our strategy to offer operators a flexible system that provides for innovative and engaging gaming experiences. We believe this strategy will redefine how players all over the world interact with the content we offer.”
Jason Birney, Vice President of Interactive Operations at PENN Entertainment, shared PENN’s excitement about being the first operator to deploy the tools:
“We’re pleased to be the first operator to launch Light & Wonder’s player engagement portfolio. Gaining access to these tools enhances our ability to creatively engage our players in Michigan by adding unique elements to the popular Light & Wonder games on Hollywood Casino that they already know and love.”
This launch is part of PENN Entertainment’s broader expansion strategy. The Hollywood Casino app debuted in Pennsylvania in December 2024, followed by Michigan. In 2025, PENN plans to roll out the platform in additional states, pending regulatory approvals.
Recommended