Light & Wonder Invests in Flows to Revolutionize No-Code Automation in iGaming

07.02.2024

Light & Wonder, Inc. (LNW) has announced a strategic investment in Flows, a frontrunner in the no-code automation platform sector, marking a significant step in enhancing operational scalability and innovation within the technology realm. This partnership is set to bolster Flows’ market presence and expedite the development of groundbreaking features, reinforcing its position as a pivotal force in the iGaming industry and beyond.

A Strategic Alliance for Innovation

Light & Wonder’s decision to invest in Flows stems from the successful integration and deployment of Flows’ cutting-edge technology, particularly the operator-funded marketing jackpots feature which has already added substantial value for Light & Wonder’s partners. With plans to roll out additional features, this investment underscores a mutual commitment to leveraging automation and AI for industry-leading solutions.

The infusion of capital and confidence from Light & Wonder is poised to empower Flows in its quest to enter new markets and scale operations globally. Flows’ platform, renowned for its ability to streamline development processes and simplify integrations through advanced automation, stands to benefit significantly from this partnership, promising an accelerated product development lifecycle and the swift introduction of innovative solutions.

Revolutionizing Software Creation

The investment also coincides with Flows’ launch of a pioneering voice-activated tool, a testament to the platform’s innovative spirit. This tool, capable of constructing complex omnichannel jackpots via voice or text inputs, exemplifies the transformative potential of voice technology and AI in software development, setting a new benchmark in the industry.

Dylan Slaney, CEO of iGaming at Light & Wonder, expressed enthusiasm for the partnership, highlighting the transformative impact of Flows’ technology on the iGaming sector and the logical progression of their investment. James King, CEO of Flows, echoed this sentiment, emphasizing the accelerated growth and innovation that Light & Wonder’s support will bring, and acknowledging the dedication of the Flows team in reaching this milestone.

Conclusion: A Catalyst for Industry-Wide Transformation

The strategic investment by Light & Wonder into Flows is more than a financial endorsement; it’s a visionary collaboration set to redefine the parameters of software development in iGaming and beyond. By fostering a culture of innovation and accessibility in technology, this partnership is poised to unlock new opportunities for operational efficiency and creative solutions across the board.

The alliance between Light & Wonder and Flows signifies a pivotal moment in the evolution of no-code automation platforms. As industries increasingly lean towards more agile and efficient operational models, the role of platforms like Flows becomes indispensable.

This investment not only accelerates Flows’ trajectory towards global leadership in codeless automation but also highlights the growing recognition of no-code solutions as essential drivers of future technological advancements and business transformations.