Light & Wonder and Everi Digital Forge Expanded Partnership to Reach New Global Markets
Light & Wonder, Inc. enhances its iGaming strategy by extending its collaboration with Everi Digital, aiming to introduce an array of gaming titles to the UK, Europe, and South America, marking significant strides in global content distribution.
Strategic Expansion into New Territories
Light & Wonder, Inc., a key player in the gaming industry, has solidified its partnership with Everi Digital, the online gaming division of Everi Holdings Inc., through a comprehensive long-term agreement. This collaboration is set to broaden Light & Wonder’s geographical footprint, bringing a diverse range of Everi Digital’s games to untapped markets in the UK, Europe, and South America, starting with the UK and Italy.
Everi Digital’s Diverse Gaming Catalogue
The initial phase of the rollout will introduce Light & Wonder’s UK customers to Everi Digital’s expansive catalogue of 70 titles, with Italy slated to follow in the summer. This move not only marks the debut of Everi Digital’s offerings in Italy but also sets the stage for further expansion into new European markets by the end of 2024, on an exclusive basis. The South American launch is anticipated in the first quarter of 2024, promising a significant extension of Everi’s digital footprint.
Building on a Successful North American Partnership
Everi Holdings Inc., known for its comprehensive suite of casino gaming content and financial technology solutions, has seen its relationship with Light & Wonder flourish over the past four years in North America. This expanded agreement aims to replicate that success on a global scale, further enhancing the reach and appeal of Everi’s engaging gaming content.
A Milestone in Light & Wonder’s iGaming Strategy
This partnership underscores Light & Wonder’s commitment to accelerating its position as a leading global content provider in the iGaming sector. By integrating Everi Digital’s content into its vast online ecosystem, Light & Wonder is poised to offer an even richer and more diverse gaming experience to players worldwide.
Jordan Brent, Vice President of Digital Commercialization at Everi Holdings Inc., expressed enthusiasm about the partnership, stating, “This exciting collaboration with Light & Wonder allows Everi Digital to deliver our award-winning engaging gaming entertainment experiences to new players and markets. We are looking forward to providing our innovative content to a new segment of online players, driving the continued growth trajectory of our collective iGaming business.”
Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, echoed this sentiment, highlighting the popularity of Everi Digital’s content in North America and the potential for global expansion. Mayes noted, “Everi Digital’s content has proven hugely popular with players in North America, and we look forward to sharing its games across more of our global network. We are always looking to expand the scope of our online content, and stepper and skill games on Everi’s product roadmap will help achieve that goal.”
A Global Vision for Online Gaming
The extended partnership between Light & Wonder and Everi Digital represents a strategic move to leverage their combined strengths, offering innovative gaming experiences to new markets and audiences. With a robust online ecosystem and a commitment to responsible gaming, Light & Wonder is set to enhance its global presence and continue delivering unparalleled gaming content to players around the world.
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