Las Vegas Pushes to Host Super Bowl 2029 at Allegiant Stadium
Las Vegas is in active talks with the NFL to bring the Super Bowl back to Allegiant Stadium in 2029, only five years after its debut as host in 2024. City leaders and the Raiders organization have submitted a letter of intent covering the 2029, 2030, and 2031 games, but discussions have zeroed in on 2029 as the most likely target.
NFL discussions focus on 2029
The city has met all requirements and deadlines for its bid. A formal decision could arrive as early as the NFL’s October owners’ meetings in New York, or at the winter meetings scheduled for December. If confirmed, Las Vegas would become one of the fastest repeat hosts in league history.
Local officials have made no secret of their ambition to become a regular stop in the NFL’s Super Bowl rotation. Steve Hill, CEO of the Las Vegas Convention & Visitors Authority (LVCVA), has told league executives that the city could host the event “every year” given its infrastructure and global appeal.
Track record from Super Bowl LVIII
Las Vegas’ first Super Bowl, played in February 2024, set benchmarks across multiple categories. The event delivered an estimated $1 billion in local economic impact, attracted 330,000 visitors to Southern Nevada, and produced a record 123.4 million viewers worldwide.
At Harry Reid International Airport, more than 104,000 passengers were processed the day after the game, setting an all-time single-day record.
For the NFL, the exposure was equally valuable: Super Bowl LVIII generated 5 billion media impressions, amplifying the league’s push to expand its reach beyond the U.S.
Tourism headwinds complicate the picture
Despite its success as an events destination, Las Vegas is facing softer fundamentals in 2025. Visitor numbers have fallen year-over-year in every month so far, down nearly 9% compared to 2019. Air traffic has declined for six straight months, with international arrivals particularly weak.
On the hotel side, RevPAR dropped 12% year-over-year in July, while occupancy slipped to 76.1%. Strip gaming revenue has also fallen in nine of the past ten months, with May’s GGR down 4% to $714 million. Analysts at JPMorgan and Citizens warn that consumer spending may be shifting to local or regional travel, putting further pressure on Vegas resorts.
Still, the convention calendar has shown modest gains, with July attendance up 10.7% year-over-year, and projections for 2026 point to a potential rebound thanks to a strong MICE pipeline and major recurring events such as Formula 1.
NFL executives are aware of the dual narrative: a city facing a cyclical slowdown, yet capable of delivering unmatched global exposure when staging large-scale events.
The final decision rests with NFL ownership, but industry observers say momentum favors Las Vegas. As one local source put it, the league “clearly wants to come back, and the city is ready to commit.”
Recommended