Kambi Report Shows Big Growth for Bet Builder in 2024

Bet Builder’s Momentum

Bet Builder’s popularity surged again in 2024, especially during major tournaments like the UEFA European Championship and Copa América. Across Kambi’s network, bettors placed over 17 million unique Bet Builder wagers during these events.

NFL fans have also embraced Bet Builder, with the feature accounting for a growing share of pre-match wagers throughout the season. Live Bet Builder options took off as well, with their share of in-play NFL bets more than doubling during the playoffs—from 5% in 2023 to 11% in 2024.

Bettors Focus on Player Stats

The report highlights how bettors are gravitating toward player performance markets. In the 2024/25 UEFA Champions League season, for example, “player shots on target” became the most popular addition to Bet Builder bets, while three of the top five selections were player-stat markets.

NFL betting followed a similar trend, with seven of the ten most popular Bet Builder markets in the 2024 season focused on player performance. These included:

• Total passing yards.
• Touchdown scorer.
• Total receptions.
• Total rushing yards.

Bettors’ growing interest in player-focused data shows a shift toward deeper engagement and more customized betting experiences.

Expanding Options and the Rise of Esoccer

Kambi’s betting menus have grown significantly, giving fans more ways to combine markets and create complex bets. Football bettors, in particular, are building more multi-component Bet Builder wagers than ever before, thanks to an expanded and increasingly interconnected menu of options.

Another breakout star? Esoccer. After Kambi revamped its esports offerings in 2023, esoccer betting has skyrocketed, now outpacing Spain’s La Liga in total bets. With matches available 24/7, esoccer keeps fans engaged even during off-seasons or between live games.

NFL and Super Bowl Dominate North America

In North America, Bet Builder saw significant growth during the NFL and NBA playoffs, but Super Bowl LVIII was the real star of 2024. The event was the most popular among first-time bettors in the U.S. and Canada, reinforcing its status as a massive draw for sports fans.

The top sports for bettors in the region included:

• Football.
• Basketball.
• Baseball.
• Tennis.
• Table tennis.

Kambi’s report shows how sports betting is changing fast. Bettors are seeking more control and customization, leading to the rise of player-focused markets and real-time features like live Bet Builder. With innovations like expanded menus and esoccer’s 24/7 availability, the industry is adapting to meet the demand for engaging, personalized experiences across a growing range of sports.