Kambi Powers New Wind Creek Bethlehem Sportsbook in Expanded Partnership

A “Game-Changer” for a Flagship Property

The new Kambi-powered sportsbook at Wind Creek Bethlehem is expected to launch “imminently.” Under the agreement, Kambi will provide its full Turnkey Sportsbook, which includes state-of-the-art betting kiosks, its innovative Bring-Your-Own-Device (BYOD) technology, and the award-winning Bet Builder product.

Patrick Ryan, the EVP and General Manager at Wind Creek Bethlehem, called the partnership a “true game-changer for our sportsbook operations.”

He added that Kambi’s “reputation for delivering powerful sportsbook technology is unmatched, and this will allow us to offer a superior betting experience to our guests.”

Building on a Successful Collaboration

This new deal is an extension of an existing partnership between Kambi and Wind Creek, the principal gaming entity of the Poarch Band of Creek Indians. The collaboration began with an initial agreement to provide sports betting services at the Wind Creek Chicago Southland property in Illinois.

The decision to expand the partnership to the flagship Pennsylvania property is a clear vote of confidence in Kambi’s technology and service. “This agreement reflects the strength of our partnership and our shared commitment to delivering high-quality, entertaining sports betting experiences,” said Werner Becher, CEO of Kambi.

For Kambi, the deal strengthens its retail footprint in the highly competitive Pennsylvania market. For Wind Creek Bethlehem, it’s a major upgrade to a key amenity, designed to attract and retain customers in a state with numerous gaming options.

“Wind Creek Bethlehem is a flagship destination in the region, and we look forward to helping them take their sportsbook offering to new heights,” Becher added. The partnership is a strategic move for both companies, combining Kambi’s best-in-class technology with Wind Creek’s powerful regional brand to create a top-tier retail sports betting destination.