Kambi and PENN Entertainment Forge Ahead with Extended Retail Sportsbook Partnership
Kambi Group and PENN Entertainment have solidified their partnership with a strategic extension of their retail sportsbook platform agreement, now set to run until December 31, 2025.
This extension not only reaffirms their successful collaboration but also ensures the continuation of Kambi’s high-quality retail sportsbook products across PENN’s nationwide casino portfolio.
A Nationwide Collaboration
Kambi’s comprehensive suite of retail sportsbook solutions, including advanced kiosks, point-of-sale terminals, and innovative Bring Your Own Device technology, will continue to enhance the betting experience in PENN’s casinos across 13 states and 30 properties. This partnership underscores the synergy between Kambi’s technological prowess and PENN’s expansive retail presence.
As part of their evolving partnership, PENN plans to gradually transition its retail sportsbooks to its in-house technology. Despite this shift, the agreement ensures that Kambi will receive revenue share payments from PENN for any retail sports betting revenue generated within the jurisdictions previously supported by Kambi, maintaining a mutually beneficial relationship through the end of 2025.
Leadership and Innovation in Retail Sports Betting
Kristian Nylén, Kambi’s CEO and Co-founder, expressed satisfaction with the extended agreement, highlighting it as a testament to Kambi’s industry-leading position and commitment to delivering top-tier sportsbook solutions. Nylén stated, “We are pleased to agree to this extension to our retail sportsbook agreement with PENN Entertainment through which we have secured an important additional revenue stream for Kambi until the end of 2025. As the industry’s leading sportsbook provider, both online and in retail, we are committed to providing our partners with cutting-edge technology and a premium service which PENN’s vast retail estate will continue to benefit from throughout the duration of the extended contract.”
Our Comment on the Article
The extension of the partnership between Kambi and PENN Entertainment is a strategic move that reinforces the strength and potential of collaborative efforts in the iGaming sector.
By combining Kambi’s technological expertise with PENN’s extensive retail network, this partnership is poised to continue delivering exceptional sports betting experiences to customers. As the landscape of retail sports betting evolves, the commitment of these two industry leaders to adapt and innovate sets a promising precedent for the future of sports wagering.
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