Jelly Entertainment Expands Global Reach Through Partnership with Scientific Games

Author: Adam Dworak

Date: 23.09.2024 Last update: 17.01.2025 16:06

Jelly Entertainment has announced a new partnership with Scientific Games. This agreement will see Jelly’s game portfolio distributed via Scientific Games’ content platform.

Reaching New Markets with Established Infrastructure

The partnership allows Jelly, known for its popular game families like CleoPatrick and Big Benji, to leverage Scientific Games’ extensive infrastructure to reach a wider audience.

Scientific Games operates in more than 50 countries and supplies digital and retail lottery technology to 150 lotteries worldwide.

This collaboration will help Jelly introduce its games to new players in key regulated markets.

Executive Comments on the Partnership

Salva Lima, Chief Commercial Officer at Jelly Entertainment, expressed the company’s excitement about the deal: “We are very excited to be partnering with Scientific Games; it is an agreement that will allow us to expand our reach and get our games into the hands of more players across various markets.”

Steve Hickson, VP of Digital Games at Scientific Games, highlighted the strategic alignment of the partnership: “At Scientific Games, we strive to bring our customers the finest and most innovative gaming content and partnering with Jelly aligns perfectly with our goal of giving our players more exciting games to enjoy.”

Broader Expansion Strategy

Earlier in 2024, Jelly Entertainment also partnered with Blokotech to expand its presence in South America, introducing its games to regulated markets in Peru, Venezuela, and Paraguay.

This collaboration marked Jelly’s entry into new regions, showcasing titles like CleoPatrick and Muertos Fortune.