Inspired Entertainment Partners with Aristocrat to Bring Virtual Sports to Virginia Lottery

A Big Step for the Virginia Lottery

With a launch planned for mid-2025, this partnership is set to introduce popular virtual games like football, basketball, and horse racing to the lottery’s online platform.

It’s a game-changer for the Virginia Lottery. For the first time, players will be able to enjoy Inspired’s scheduled Virtual Sports content through the lottery’s website and mobile app. The goal? Attracting new players and keeping things fresh for existing ones.

Scott Kenyon, Deputy Executive Director of Marketing at the Virginia Lottery, sees this as a huge win:

“The Virginia Lottery will become the first lottery in the United States to offer online Virtual Sports, supporting our strategy of attracting new players and providing fresh, exciting gameplay experiences.”

A Growing Appetite for Virtual Sports

Virtual Sports have been making waves in the gaming industry, and this move shows their growing appeal. Brooks Pierce, CEO of Inspired Entertainment, stressed the significance of this milestone:

“We are honored to partner with Aristocrat Interactive and NeoPollard Interactive, to bring this unprecedented gaming experience to the Virginia Lottery. This collaboration showcases players’ growing appetite for engaging online lottery experiences and will provide additional funds for good causes.”

For Inspired Entertainment, this partnership is about more than just breaking into a new market. It’s another step in solidifying its presence in the U.S., where digital gaming is quickly evolving.

This launch follows a string of moves by Inspired to expand its footprint in the U.S. market, including its recent Hybrid Dealer integration with FanDuel, which added a unique live-game-show twist to online casino gaming.

With Virtual Sports set to roll out in Virginia next year, Inspired Entertainment is showing just how much potential there is in the crossover between lotteries and next-gen gaming experiences. The Virginia Lottery’s move into this space is a sign that more state lotteries may follow suit, and Inspired is positioning itself as a leader in making it happen.