Industry Veterans Launch Big Daddy Gaming to Revitalize Slot Content

The studio’s core vision, “Reel Fun and Real Value,” is a direct response to a market founders claim is oversaturated with content that fails to hold player interest. Big Daddy Gaming promises a disruptive model designed to offer operators unparalleled value and consistent performance.

The Founding Trio and Deep Industry Expertise

The new studio is co-founded by a trio with backgrounds at some of the iGaming industry’s most successful companies:

• Simon Hammon, Co-Founder: The former CEO of Relax Gaming is known for building and scaling high-performance studios into top-tier suppliers. Before Relax Gaming, he played a crucial role at NetEnt starting in 2010, contributing to the launch of globally successful titles like Starburst.
• Daniel Eskola, Co-Founder: A respected product leader whose tenure at both Relax Gaming and Kindred provides unique insight into the operator-to-supplier relationship. Eskola was critical in spearheading the record-breaking Dream Drop jackpot, bringing a refreshed approach to content delivery.
• Erland Hellstrom, CEO: A commercial veteran whose experience was forged during Evolution’s period of hypergrowth. Hellstrom’s background in managing large-scale, tier-one operator relationships ensures the studio is built to serve the needs of global operators from day one.

Disruptive Model and Commercial Approach

Big Daddy Gaming’s model centers on a distinctive Game DNA. The studio will blend proven mechanics with its own signature humor and edge. This creative approach is combined with a market balancing commercial strategy designed to create a winning proposition for operators.

The studio’s founders stress that their collective experience ensures content is engineered for peak performance and designed with “real operator challenges in mind.”

Erland Hellstrom, CEO, stated that the company’s focus and experience will translate directly into “unmatched value creation for our partners.” Co-Founder Simon Hammon added that the team knows the “ingredients for lasting engagement” and has the technical maturity to execute.

Daniel Eskola emphasized the studio’s humble approach. He said that a successful partnership ends with “measurable returns” and a commitment to providing consistent, high-performing content that secures long-term player loyalty.

The company is already attracting major brands during its pre-launch phase. Big Daddy Gaming is scheduled for its market entry and commercial rollout in Q4 2025.

The launch of Big Daddy Gaming is supported by capital from the gaming investment fund Castech. The fund is known for its extensive industry expertise. Toni Kolehmainen will also support the company as a member of the board.