Increased Player Retention in April Following March Madness
The excitement surrounding March Madness led to a notable increase in First-Time Depositors (FTDs) for iGaming platforms. As the tournament concluded, Optimove’s iGaming Pulse tool highlighted a rise in the retention rate of new players in the US compared to global trends.
Retention Rate Statistics
In April, 42% of players who made their first deposit during March remained active, marking a 10% increase in new player retention compared to March.
This spike in retention is attributed to the extended excitement of March Madness, which carried over into the early days of April with several key men’s and women’s games.
The final stages of March Madness, continuing into April, helped sustain player interest and engagement. This extended period of high-profile games likely contributed to keeping new players active.
Reasons for Increased Retention
Moreover, operators capitalized on the heightened interest with effective personalized marketing strategies. They used tailored offers and enhanced user experiences to maintain engagement levels.
These strategies included:
Personalized Marketing: Leveraging data to tailor communications and promotions specifically for new players.
Enticing Offers: Providing attractive bonuses and promotions to encourage continued participation.
Enhanced User Experience: Improving the overall betting experience with user-friendly interfaces and responsive customer service.
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