IGT Expands Partnership with Michigan’s Northern Waters Casino

The new services agreement enhances the existing relationship, with the IGT PlaySports Trading Advisory Services Team now providing comprehensive support for sports betting operations at the casino.

Strategic Technology Integration

Northern Waters Casino has utilized IGT’s sportsbook platform and self-service betting technology since 2021. The new agreement builds on this foundation, offering advanced trading-related services that aim to streamline operations and improve customer experience.

John McGeshick, General Manager of Lac Vieux Desert Northern Waters Casino & Resort said: “IGT PlaySports is Northern Waters’s ideal technology and services partner as we roll out the next era of sports betting entertainment to our customers. IGT PlaySports’ comprehensive, turnkey solution has streamlined our sportsbooks operations and positioned us to more keenly focus on our guests and ensure they have the best possible fan experience.”

Enhanced Player Engagement

The expanded services include the deployment of IGT’s PeakBarTop™ cabinets equipped with Total Gaming™ software. This hardware provides a versatile gaming experience, allowing players to engage in video poker, slots, keno, and sports betting from a single device.

Joe Asher, IGT President of Sports Betting concluded: “The IGT PlaySports team is excited to expand our relationship with Northern Waters to include trading advisory services. In servicing 36 sportsbooks across North America, the IGT Trading Advisory Team is adept at helping operators maximize the returns of their sports betting offerings while enhancing player loyalty and engagement.”

As part of the ongoing enhancements to its sportsbook, Northern Waters Casino is also planning to integrate IGT’s PeakBarTop™ cabinets.

This state-of-the-art equipment is renowned for its ergonomic design and versatility, providing players with a comprehensive gaming experience that includes popular titles and betting options within a single gaming wallet.