Hard Rock Digital Launches Hard Rock Games
Hard Rock Digital today announced the creation of Hard Rock Games, a new division dedicated to free-to-play online and mobile games.
Leadership and Vision for the Future
This initiative, strengthened by acquiring WGames, a prominent social mobile gaming company, aims to boost Hard Rock’s position in the social gaming sector. The integration of WGames’ advanced games, technology, and operational capabilities is set to accelerate Hard Rock Games’ growth in social gaming.
Rafi Ashkenazi, Executive Managing Director of Hard Rock Digital, emphasized the potential for enhanced player engagement and unique digital experiences.
Daniel Kajouie, founder of WGames, now Managing Director of Hard Rock Games, expressed enthusiasm for developing immersive gaming experiences under the globally recognized Hard Rock brand.
Our Comment on the Article
The formation of Hard Rock Games marks a strategic move by Hard Rock Digital to delve deeper into the lucrative world of social gaming. By harnessing WGames’ technology and expertise, Hard Rock is poised to offer innovative and engaging gaming experiences, reflecting its commitment to expanding its digital footprint.
This development underscores the trend of established entertainment brands diversifying into the digital gaming arena, catering to the evolving preferences of a global audience.
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