Hard Rock Bet Joins Unity by Hard Rock Loyalty Program

A Unified Loyalty Experience

With the integration, Hard Rock Bet players can now earn Tier Credits for both the Hard Rock Bet rewards program and Unity by Hard Rock. Members will also be able to transfer points between the two systems, enabling them to enjoy perks online and at participating Hard Rock properties.

Signing up for Hard Rock Bet now comes with automatic enrollment in Unity by Hard Rock, ensuring all players gain immediate access to the loyalty benefits. Unity members can redeem points for a variety of rewards, including free nights at hotels, dining experiences, exclusive merchandise, and even free play at Hard Rock casinos.

Expanding Perks Beyond Land-Based Properties

Hard Rock isn’t limiting the program to its land-based venues. Through partnerships with Royal Caribbean International and Celebrity Cruises, Unity members, including Hard Rock Bet players, can enjoy reciprocal benefits across the seas.

Travelers gain access to promotions, discounts, and rewards through partnerships with Club Royale and Blue Chip Club, expanding their options for earning and redeeming points.

What It Means for Players

Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming, highlighted the significance of this integration:

“Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement. This enhancement not only offers a fun, interactive way for guests to earn points when placing bets, but also significantly boosts loyalty. By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at Hotels, Casinos, Cafes, Rock Shops, and entertainment venues.”

For Hard Rock Bet players, this integration enhances the value of their play. Betting online now opens the door to exclusive promotions, discounted stays at Hard Rock properties, and unique experiences, like free entertainment tickets and VIP access at various venues.