Hard Rock Bet Is Now Live in Colorado

New Player in Competitive Market

The arrival of Hard Rock Bet intensifies competition in Colorado’s crowded sports betting landscape. The operator joins established players like FanDuel, DraftKings, Caesars, bet365, and ESPN Bet.

This comes after the period when the Colorado market has seen significant shifts, with several operators including Betsson, ClutchBet, Betway, BlueBet, SuperBook Sports, and SI Sportsbook exiting the state.

Colorado’s regulatory environment presents unique challenges for operators. Earlier this year, the state eliminated promotional bet deductions from taxable income.

Operators can no longer reduce their tax base by the amount of bonuses or free bets offered to customers. The gross gaming revenue tax rate remains at 10%.

Additionally, operators must secure market access agreements with casinos to obtain licenses. Hard Rock Bet operates through an agreement with Johnny Nolon’s Casino in Cripple Creek.

Welcome Bonus and Platform Features

Hard Rock Bet is attracting new Colorado users with a welcome offer: bet $5 and receive $150 in bonus bets instantly. The platform provides extensive betting markets on major sporting events and local favorites like table tennis and MMA. The sportsbook integrates with Unity by Hard Rock loyalty program and features weekly Legendary Reward Drops.

“Hard Rock Bet Sportsbook is bringing an exciting new experience to Colorado players with deep betting markets on all major sporting events plus local favorites like table tennis and MMA,” said Matt Primeaux, Executive Managing Director – President & Chief Revenue Officer at Hard Rock Bet.

“With our top-rated platform, weekly Legendary Reward Drops, and integration into Unity by Hard Rock, we’re confident that Coloradans are going to love the Hard Rock Bet Sportsbook experience.”