Hard Rock Bet Expands Esports Offering with SIS’s High-Integrity H2HGGL Content
Hard Rock Bet has partnered with SIS Content Services to add a massive new slate of esports betting content to its sportsbook. The deal brings over 225,000 annual H2H Global Gaming League (H2HGGL) games to the platform, providing round-the-clock wagering opportunities.
An “Always-On” Content Solution
Hard Rock Bet players will now have access to a constant stream of new betting events through H2HGGL’s short-form eBasketball and eSoccer games.
The sheer volume of content, streamed with ultra-low latency, is designed to fill gaps in the traditional sports calendar and provide continuous engagement for users.
Neil Walsh, SVP of Sportsbook at Hard Rock Bet, said the move is about augmenting their “always-on streaming entertainment.”
He added that the new content “expands our already deep markets and esports offering, reinforcing our commitment to delivering innovative, engaging experiences that players can rely on around the clock.”
A Focus on Trust and Integrity
A key feature of the H2HGGL is its focus on integrity, a critical factor in the esports betting space. The league is the first esports betting product to receive the Gold Standard accreditation from the Esports Integrity Commission (ESIC), the highest level of certification possible.
This ensures a trusted and reliable betting experience, with professional gamers competing in a structured and monitored environment. This high-integrity approach was a key factor in the partnership.
“Hard Rock Bet Sportsbook’s innovative approach to sports betting makes them an ideal partner for our fast-paced, high-integrity esports content,” said Jake Nowry, Sales and Business Development Manager at SIS.
A Major US Expansion for SIS
The deal with Hard Rock Bet marks another significant step in SIS’s expansion into the U.S. market. The launch makes the H2HGGL product live in its 15th U.S. state, solidifying its position as a leading global supplier of 24/7 betting content.
“As Hard Rock Bet Sportsbook is rapidly growing, we are thrilled that our premium esports content will provide their players with continual captivating entertainment,” said Michele Fischer, Vice President at SIS Content Services.
The partnership provides SIS with a powerful new distribution channel through one of the industry’s most recognized and innovative brands.
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