Hard Rock Bet Boosts U.S. Integrity Monitoring with IBIA Membership
Hard Rock Digital has teamed up with the International Betting Integrity Association (IBIA). Now, data from Hard Rock Bet feeds into IBIA’s global network. The network tracks over $300 billion in annual betting handle across 70 companies and 140 brands.
Strengthening Fair Play
Hard Rock Bet’s integrity data enhances IBIA’s monitoring efforts. The platform joins a coalition dedicated to spotting suspicious betting activity.
Matt Primeaux, President of Hard Rock Digital, emphasized this goal. “We’re proud to join IBIA and support its mission,” he said. “Our focus is on fair play and a safe gambling environment.”
Meanwhile, IBIA gains a key U.S. player. The nonprofit already operates in 32 states with tribal gaming licenses. Its network flagged 219 suspicious alerts in 2024, aiding 17 sanctions against clubs and players. With Hard Rock on board, IBIA’s North American coverage grows stronger.
A Global Anti-Corruption Network
IBIA runs a robust system to fight match-fixing. For instance, it tracks individual customer transactions in real time. A 2024 tech upgrade sharpened its detection tools.
Khalid Ali, IBIA’s CEO, welcomed the partnership. “Hard Rock is a major U.S. company,” he said. “We’re thrilled to work with them to protect their business from corrupt betting.”
Moreover, IBIA’s operator-led model avoids commercial conflicts. It focuses solely on safeguarding regulated betting markets. This approach has made it a trusted name worldwide.
Hard Rock’s entry bolsters IBIA’s U.S. footprint. The $300 billion network now has more data to analyze. Consequently, it can better spot irregularities. For Hard Rock Bet, this means added protection against fraud. “We’re committed to ensuring integrity in sports,” Primeaux added. Together, they aim to keep betting clean and fair.
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