Global Poker Expands Partnership with Michael Phelps

Michael Phelps to Promote New Poker Initiatives

Building on the success of the 2023 Global Poker Celebrity Challenge, where Phelps was a key figure, the collaboration will introduce new marketing initiatives and promotions aimed at further enhancing the Global Poker experience.

In this expanded role, Phelps will feature prominently across Global Poker’s marketing channels, helping to promote various tournaments, challenges, and promotions. As a competitor with a passion for strategy, Phelps expressed enthusiasm about the partnership:

“I’m thrilled to expand my partnership with Global Poker. Poker combines competition and strategy, which are elements I love, and I’m excited to help bring new experiences to the Global Poker community,” Phelps stated.

Building on Successful Partnerships

The partnership follows VGW’s recent success with Ryan Seacrest as an ambassador for its Chumba Casino brand. VGW also worked with a lineup of celebrities for its 2023 Global Poker Celebrity Challenge, including basketball stars Paul George and Karl-Anthony Towns, as well as musician DJ Khaled.

According to Mats Johnson, Chief Marketing Officer at VGW, the decision to expand the collaboration with Phelps comes after the overwhelmingly positive response to both the Global Poker Celebrity Challenge and the partnership with Seacrest. Johnson remarked, “Michael Phelps is not only an exceptional athlete but also brings great energy and aligns perfectly with the Global Poker brand.”