GiG Enters U.S. Sweepstakes Market with SweepX and Primero Partnership

A Game-Changer for Sweepstakes Casinos

GiG designed SweepX to cater to the booming U.S. sweepstakes market, which is expected to grow from $5.6 billion in 2023 to $11.4 billion by 2025. The platform delivers a comprehensive, turnkey solution that enables operators to launch quickly and engage players effectively.

Notable features of SweepX include:

• A dual-wallet system for seamless transitions between sweepstakes entries and virtual currency.
• Prize redemption tools to simplify the player experience.
• AI-powered content management to enhance gamification and create engaging player journeys.

Moreover, the platform integrates GiG’s proven iGaming infrastructure with a custom-built sweepstakes front end, creating a robust solution for operators looking to enter this growing market.

A Big Year for GiG

The launch of SweepX caps off a stellar year for GiG, during which the company launched 13 new brands and completed several successful migrations.

Richard Carter, CEO of GiG, emphasized the platform’s potential: “The launch of SweepX marks a pivotal leap forward for GiG, strategically leveraging our pioneering technology within online social casino gaming and positioning us with a leading position in the market. The overwhelmingly positive reaction to SweepX since its announcement in May this year has strengthened our belief in its potential to revolutionise the Social Sweepstakes Casino market, with an emphasis on providing the most entertaining and safe environments for players and operators alike, further fueling our ambitious strategic plans for growth.”

The sweepstakes sector is showing no signs of slowing down, and GiG is determined to capitalize on this momentum.

Primero and Gold Rush City

Primero’s partnership with GiG brings the Gold Rush City brand to life using SweepX’s advanced capabilities. The collaboration combines GiG’s technology with Primero’s expertise in player acquisition, setting the stage for long-term growth.

Barry Rutherford, CEO of Primero, explained how GiG’s platform supports their goals: “GiG’s world-class platform provides us with the ability to deliver a richer variety of content and an unrivaled player experience. Its flexibility and innovation ensure that we can adapt to the ever-evolving demands of the market while offering seamless performance and engagement for our players.“

This collaboration positions Primero to meet the increasing demand for social gaming while staying competitive in a fast-evolving industry.

A Rapidly Expanding Market

The U.S. sweepstakes casino sector continues to grow rapidly, driven by player demand for innovative experiences. Industry projections show a 43% annual growth rate, making it one of the fastest-growing areas in online gaming.

SweepX is designed to capitalize on this momentum by giving operators the tools they need to stay competitive. Its streamlined integration and engaging features make it a powerful solution in a crowded market.