GeoComply Data Highlights Untapped Sports Betting Demand in Unregulated States
As the NFL playoffs electrify fans across the nation, the demand for legal sports betting is surging. GeoComply, a leader in geolocation technology for sportsbooks, has revealed compelling data from seven unregulated states — Texas, Nebraska, Alabama, Georgia, Minnesota, South Carolina, and Mississippi — showing the immense potential for legislative action.
Unmet Demand in Unregulated States
GeoComply‘s analysis highlights the volume of attempts by residents in unregulated states to access legal sportsbooks. These geolocation checks are blocked, demonstrating a strong demand for legal betting options.
A standout example is South Carolina, where geolocation checks spiked after North Carolina launched mobile sports betting statewide in 2024. South Carolina residents are clearly seeking the same access as their northern neighbors.
In Nebraska, GeoComply found a fascinating trend: Omaha residents traveling into Iowa to place legal sports bets. A rural cornfield near the border logged over 326,000 geolocation checks and hosted 2,800 active sportsbook accounts during the NFL regular season.
The Risk of Illegal Operators
Without legal frameworks, residents of unregulated states often turn to predatory, unlicensed sportsbooks disguised as legitimate platforms.
This creates a dangerous environment for consumers, exposing them to fraud and exploitation. By contrast, regulated sportsbooks offer robust protections, responsible gaming tools, and transparency, ensuring a safer experience for bettors.
Economic Potential of Legalization
Legal sports betting is not just about consumer protection; it’s also a proven economic driver. Since 2018, regulated states have collectively generated over $7.1 billion in tax revenue. These funds support public services like education and infrastructure, offering states a powerful incentive to legalize and regulate the market.
States such as Ohio, New York, and Kentucky have already acted to address similar cross-border trends, capturing revenue and securing consumer protections. The data from GeoComply suggests that lawmakers in unregulated states can no longer ignore the financial and social benefits of legal sports betting.
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