Genius Sports Forms Anti-Match-Fixing Partnership with IBIA

Alliance Details

The partnership aims to create a powerful alliance between one of the largest sports tech companies and the world’s leading sports integrity monitoring body.

Under the agreement, Genius Sports and the IBIA will share information regarding suspicious betting activity from their respective monitoring and intelligence platforms.

This collaboration includes access to technological resources and integrity reports, and it paves the way for global cooperation.

Genius Sports, which partners with around 150 sports leagues and federations, including the NFL, Premier League, PGA Tour, and DFB, will contribute its 24/7 bet monitoring and reporting capabilities to the partnership.

The IBIA, comprising dozens of leading betting companies and over a hundred betting brands, generates over $300 billion in betting turnover annually and covers roughly half of all global regulated land-based gaming and sports betting, as well as over 50% of the online market.

Protecting Sports Integrity

Simon Martyn, Director of Integrity and Rights Enforcement at Genius Sports, highlighted the significance of cooperation and information sharing as essential to safeguarding the global sports industry from match-fixing and fraud. Martyn stated, “Our partnership with the IBIA will provide us and our partners with greater transparency over global betting patterns, helping to identify, manage, and prevent any integrity threats.”

Khalid Ali, CEO of the IBIA, described the agreement as a crucial development, stating “I am delighted that we have reached this important agreement with Genius Sports. It brings together two leading global players in the sports technology and betting integrity environments with a clear focus on protecting sporting events from betting-related corruption. The addition of Genius Sports as an Associate member of IBIA is particularly welcome given the breadth of its sporting and integrity relationships across North and South America, which will assist IBIA’s operational expansion across those regions.”