Future Anthem Welcomes John Atkinson as VP of Business Development for the Americas

This key addition to the team underscores Future Anthem’s commitment to expanding its reach and influence across the American markets, leveraging Atkinson’s extensive experience and insights to drive the company’s commercial strategy.

A Rich Background in iGaming and Media

John Atkinson brings to Future Anthem a robust background in the iGaming and media industries, with notable previous roles including Vice President of Business Development – Casino at FanDuel, and senior positions at 888 and Genius Sports.

His journey in the sector is complemented by a solid foundation in sports media, with experience at leading organizations such as IMG, Fox Sports, and ESPN. This diverse expertise positions Atkinson as an ideal candidate to lead Future Anthem’s growth initiatives in the Americas.

Driving Real-Time Personalization with AI

The appointment comes at a critical time when the American interactive markets are maturing, with a growing emphasis on profitability and return on investment.

Leigh Nissim, CEO of Future Anthem, highlighted the importance of utilizing AI to personalize player experiences, thereby fostering loyalty and engagement. “John’s deep understanding of US operators and his extensive industry experience will be invaluable as we aim to integrate real-time AI solutions across the US,” Nissim stated.

Expressing his enthusiasm for the new role, John Atkinson emphasized the significance of joining Future Anthem at this juncture. “It’s an exciting time to be part of a leading company in AI and real-time personalization. I am eager to spearhead Future Anthem’s efforts in the Americas, bringing our top-tier products to partners across the region,” Atkinson remarked.

Future Anthem’s AI technology has already demonstrated its potential to significantly enhance operators’ revenues, with personalized bonuses yielding an average 10% increase in NGR and personal recommendations generating 300% higher engagement. Atkinson’s leadership is expected to further amplify these results, driving the company towards achieving its ambitious goals in the Americas.

Our Comment on the Article

John Atkinson’s appointment as VP of Business Development for the Americas at Future Anthem marks a strategic move poised to accelerate the company’s growth and innovation in AI-driven iGaming solutions. His vast experience in both the iGaming and media sectors equips him with the unique insights needed to navigate the evolving landscape of the American markets.

As Future Anthem continues to push the boundaries of real-time personalization and AI in gaming, Atkinson’s leadership will be instrumental in forging lasting partnerships and achieving sustainable growth in the region. This collaboration signifies a promising future for Future Anthem and its stakeholders in the dynamic world of iGaming.