Flutter UKI Launches ‘Gaming Innovators’ Competition to Empower Female Gamers

Bridging the Gap in Female Gaming

Flutter UKI, through its prestigious brands such as Sky Betting and Gaming, Paddy Power, and Betfair, is on the lookout for a high-potential startup to collaborate on addressing the underserved female gaming market in the UK and Ireland. This initiative, part of the Alpha Hub program, seeks to tap into the burgeoning female gamer demographic, a group that has shown significant growth and interest in gaming.

Understanding that female gamers often rely on social circles for game discovery, Flutter emphasizes the need for products that cater to this unique playstyle. The ideal gaming solution should not only serve as a digital entertainment platform but also as a social and community hub that enables users to relax, enjoy, and engage in a fun and safe environment.

The Wildcard Option

In a move to foster creativity and inclusivity, Flutter introduces a ‘wildcard option’ for startups with innovative ideas that may not align perfectly with the initial brief. This flexibility allows for a broader range of solutions aiming to enhance the gaming experience for female customers, focusing on safety and entertainment.

The winning startup will not only gain the opportunity to partner with Flutter to scale their solution across the UK and Ireland but will also benefit from extensive support through the Alpha Hub program. This includes showcasing their business at a demo day, engaging in workshops, networking with Flutter’s senior leadership, and receiving Alpha Hub Startup Support.

Steve Birch, Chief Commercial Officer at Sky Betting & Gaming, expressed enthusiasm for the initiative, stating, “We see this as a really exciting gap in the market, and we’re looking forward to finding and partnering with innovative startups through the Alpha Hub program to seize this opportunity.”

How to Apply

Startups eager to make their mark in the gaming industry and contribute to a more inclusive gaming environment are encouraged to apply. The application window is now open and will close on the 15th of March, 2024.

Commentary: A Step Towards Inclusive Gaming

Flutter UKI’s Gaming Innovators competition represents a significant stride towards inclusivity and diversity in the gaming industry. By focusing on the female demographic, Flutter not only acknowledges the evolving landscape of gaming but also champions the importance of creating safe, engaging, and community-driven gaming experiences. This initiative sets a precedent for other companies in the gaming sector to follow, encouraging a broader, more inclusive approach to game development and marketing.