FanDuel Teams With Amazon to Bring Live NBA Odds and Bet Tracking to Prime Video
FanDuel has struck a deal with Amazon to become the official odds provider and an official partner of NBA and WNBA on Prime Video, creating a new way for basketball fans to see live betting data while they watch.
Custom Betting Content Inside Prime Video
Starting this NBA season, Prime Video viewers who opt in to NBA on Prime’s new Bet Tracking and Odds View features will see live, personalized betting information alongside the game.
Active FanDuel wagers linked to a Prime Video profile will appear on screen with real-time progress and win/loss status, while a separate Odds View overlay rotates through popular markets such as moneylines, spreads, totals, player props, parlays and game props.
This integration does not allow bets to be placed directly on Prime Video but ties live action to active wagers in a way not seen before on major sports broadcasts.
Two Industry Leaders, One Broadcast
Mike Raffensperger, FanDuel’s President of Sports, called the agreement “a significant milestone” in how the company connects with basketball fans, noting that FanDuel’s market-leading sportsbook data will add compelling narratives to NBA broadcasts on Prime Video.
Amazon’s Danielle Carney said the collaboration reflects a shared focus on “innovation and storytelling” to create “unique opportunities for brands to connect with their audiences.”
As a premier sponsor of NBA on Prime, FanDuel will also deliver dynamic betting content during live games, extending its reach to new audiences across Amazon’s vast streaming ecosystem.
Former NBA All-Star and current Prime Video analyst Blake Griffin will serve as an ambassador for FanDuel’s NBA offering. He’ll appear in FanDuel campaigns, on-air segments, social channels, and live events, adding his own personality and analysis to the new betting-infused broadcasts.
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