Fanatics Teams Up with Intelitics to Supercharge Its U.S. Betting Growth
Fanatics has partnered with Intelitics to fuel its Performance Marketing Partner Program, sharpening its focus on attracting and retaining customers. This collaboration leverages cutting-edge technology to keep Fanatics ahead in a fiercely competitive market, especially during the high-stakes 2024-25 NFL season.
A Tech-Driven Edge
At the heart of this partnership is Intelitics’ advanced platform. Known for its data-driven approach, it equips Fanatics with tools to oversee all performance marketing efforts, including affiliate campaigns.
The system integrates granular data and AI-powered insights, offering real-time campaign tracking, player monitoring, and automated reporting. Custom dashboards tie it all together, providing a unified view of performance metrics.
For Fanatics, this means sharper decision-making and a tighter grip on marketing outcomes.
Allan Stone, CEO at Intelitics, said: “Fanatics needs no introduction, and we are thrilled to have been working with an operator of this caliber to support its performance marketing activity with our state-of-the-art platform and toolset. “Our platform and tools allow operators to leverage the power of data to monitor performance and optimise campaigns and spend in real-time. These are important capabilities given the competitive, and expensive, nature of customer acquisition.
“Intelitics allows operators to be aggressive with their spend, knowing that it’s being deployed in the right areas with the best partners. This in turn allows them to drive new customer sign-ups at pace and at scale, and to keep players coming back for more.”
Strengthening Partnerships
The deal is a win for Fanatics’ marketing allies too. Affiliates now tap into live data and analytics, alongside flexible tracking options.
The transparency lets them fine-tune campaigns on the fly and measure results with precision. By fostering stronger ties with its partners, Fanatics ensures its marketing ecosystem operates at peak efficiency, driving both reach and impact.
Fanatics has carved out a commanding presence in the American betting landscape. Operating in 22 regulated states, it’s become a go-to brand for retail and online wagering.
This partnership with Intelitics aligns with its aggressive push to capture more of the market, particularly as sports betting gains traction nationwide.
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