Fanatics Sportsbook Teams Up with NY Racing for NASCAR’s Cracker Barrel 400 and Phoenix Championship
New York Racing Team unveiled a partnership with Fanatics Sportsbook, which will sponsor the No. 44 Chevrolet driven by J.J. Yeley in the NASCAR Cup Series’ Cracker Barrel 400 and Championship Race.
A High-Octane Partnership
New York Racing Team announced Fanatics Sportsbook as the primary sponsor for its No. 44 Chevrolet, driven by veteran J.J. Yeley, in two NASCAR Cup Series heavyweights: the Cracker Barrel 400 at Nashville Superspeedway on June 1 and the Championship Race at Phoenix Raceway on November 2.
The Fanatics Sportsbook-branded car, sporting a slick Lava Red and Black paint scheme, will roll out with the company’s logo plastered on the hood and sides, marking a bold branding play.
Tennessee, where Fanatics launched its sportsbook in 2023, gets the first look at this sweet ride, tying the state’s betting roots to NASCAR’s high-speed buzz.
Fanatics’ Betting Blitz
Fanatics Sportsbook is going all-in to celebrate the deal. The company’s rolling out exclusive new customer offers for both races, alongside expanded NASCAR betting options like race parlays, podium finishes, and exacta or trifecta bets.
Fans can also dive into unique J.J. Yeley specials, including wagers on his starting grid position, Chevrolet-specific placement, or first-lap results. For the Cracker Barrel 400, Yeley’s listed at +800 for a top-10 finish, a juicy prospect for bettors.
Live betting markets on race day will keep the action hot, and fans can jump in via the Fanatics Sportsbook app on iOS or Android.
“This is an incredible branding opportunity,” said Selena Kalvaria, CMO of Fanatics Betting and Gaming, touting the chance to craft exclusive content and elevate the fan experience.
Nashville’s Concrete Jewel
The Cracker Barrel 400, set for June 1, 2025, at 7 p.m. ET, will light up Nashville Superspeedway, Middle Tennessee’s racing gem, per web sources.
The 1.33-mile D-shaped track, with 14 degrees of banking, is NASCAR’s largest concrete-only oval, built for prime-time drama. Broadcast live on Prime Video, the race is part of a tripleheader weekend with the NASCAR Xfinity Series’ Tennessee Lottery 250 and the Craftsman Truck Series’ Rackley Roofing 200.
Cracker Barrel, a Lebanon-based brand with 51 Tennessee stores, signed a multi-year deal to title-sponsor the event, replacing Ally Financial.
“This feels like a homecoming,” said Cracker Barrel’s CMO Sarah Moore, noting the company’s 1969 roots just 10 miles from the track. The Fanatics No. 44 Chevrolet will chase the custom Gibson guitar trophy, a Nashville vibe if ever there was one.
Phoenix’s Championship Stage
The No. 44 Fanatics Sportsbook Chevrolet will return for the NASCAR Cup Series Championship Race at Phoenix Raceway on November 2, 2025, aired live on NBC.
Phoenix, a 1-mile tri-oval in Avondale, Arizona, has hosted the season finale since 2020, crowning the Cup Series champion in front of 65,000 fans.
The track’s dogleg and 11-degree banking make it a tough test, where Yeley and NY Racing aim to cap the season with a strong run. Kalvaria emphasized the chance to “cheer the No. 44 toward the checkered flag,” a nod to the championship’s electric atmosphere.
Fanatics’ Fast Lane
Fanatics Sportsbook, launched in 2021 as the betting arm of Fanatics’ digital sports empire, is the fastest-growing sportsbook in the U.S., reaching 95% of the online betting market.
The Nashville and Phoenix sponsorships are a power move, tying the brand to NASCAR’s 3.7 million average TV viewers per race. “This is an inflection point,” Kalvaria said, highlighting plans for exclusive fan content and race-day experiences.
The deal follows Fanatics’ 2024 casino app launch in four states, showing its hunger to dominate sports and gaming.
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