Fanatics Sportsbook Secures Partnership with NHL’s Carolina Hurricanes

This collaboration designates Fanatics as the Official Sports Betting Partner of the Hurricanes, pending necessary licensing and regulatory approvals.

A Strategic Move into the North Carolina Market

With North Carolina’s expected launch of regulated online sports wagering in March 2024, this partnership grants Fanatics Sportsbook valuable market access. It opens the door for the introduction of a mobile sports betting platform in the state and potentially a retail sportsbook at the Hurricanes’ home, PNC Arena.

The partnership is set to significantly enhance the fan experience, offering a range of marketing assets including in-arena signage, broadcast integrations, and activations at PNC Arena. This will create numerous engagement opportunities for Hurricanes fans and ticket holders with Fanatics Sportsbook.

Executives’ Perspectives on the Partnership

Don Waddell, President and General Manager of the Hurricanes, expressed enthusiasm for the partnership, stating: “The Hurricanes are thrilled to welcome Fanatics as our Official Sports Betting Partner. Fanatics Sportsbook will bring a user-friendly experience for North Carolinians to wager on sports responsibly, and we’re proud to partner with them on this endeavor.”

Ari Borod, Chief Business Officer at Fanatics Betting and Gaming, echoed this sentiment: “We are excited to have the Carolina Hurricanes as our market access partner in North Carolina. We look forward to partnering with the organization to bring sports fans in North Carolina a sports betting product that meets the expectations of such a passionate fanbase.”

Fanatics Sportsbook: Expanding Reach and Features

Fanatics Sportsbook, which officially launched in August 2023, is currently operational in ten states. The platform is known for its user-friendly interface, featuring fast signup, easy betting, live streaming, and innovative functions like earning FanCash on bets.

Both Fanatics Betting and Gaming and the Carolina Hurricanes emphasize responsible gaming as a core tenet of their operations. Online customers will have access to tools for managing their gaming activities, reinforcing the commitment to responsible gambling practices.

Our Comment on the Article

The partnership between Fanatics Sportsbook and the Carolina Hurricanes reflects a growing trend in the sports betting industry, where strategic collaborations between betting platforms and professional sports teams are enhancing the overall fan experience.

This move not only signifies Fanatics’ expansion into new markets but also showcases the potential of such partnerships in creating more engaging and responsible sports betting environments. As the industry continues to evolve, partnerships like these are likely to become increasingly significant, blending the excitement of sports with the thrill of betting, all while upholding responsible gaming principles.