Fanatics Sportsbook First Officially Licensed Partner of MLB Players, Inc.
Fanatics Sportsbook has landed a big one, becoming the first officially licensed sportsbook of MLB Players, Inc., the business arm of the Major League Baseball Players Association (MLBPA) according to Sports Business Journal.

Non-Exclusive
The deal is non-exclusive, so the MLBPA can partner with other sportsbooks in the future. Terms of the deal were not disclosed and neither Fanatics nor the MLBPA have commented yet.
This allows Fanatics to use licensed player rights across their platforms, website and app, for sports betting products and promotions.
Fanatics has deep ties with MLB
This sports betting partnership is the latest in a long line of relationships Fanatics has with Major League Baseball. The company has had merchandising rights for several major sports leagues, including MLB, for years.
Fanatics recently expanded into U.S. sports betting by getting access to Washington, D.C. through a partnership with the Washington Spirit, a team in the National Women’s Soccer League.
This comes after the MLBPA filed lawsuits against four sportsbooks for using player likenesses without permission. This partnership with Fanatics means a more organized approach to player rights in sports betting.
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