Fanatics Expands in Arizona and Illinois

Arizona Welcomes Fanatics with Open Arms

Fanatics has extended its operations to Arizona, teaming up with the Tonto Apache Tribe. This partnership paves the way for the opening of a Fanatics Sportsbook retail unit within the Mazatzal Hotel & Casino complex, anticipated this summer.

Arizona, known for its vibrant sports culture, represents a dynamic market for Fanatics, joining other key players like FanDuel and DraftKings in the region. The state’s recent record-setting sports betting revenue underscores the potential for Fanatics to thrive.

Ari Borod, the Chief Business Officer of Fanatics, expressed enthusiasm about Arizona’s diverse sports landscape: “Arizona is a state with tons of options for sports fans, from baseball, to hockey, to golf to football to racing, making it the ideal destination for the most rewarding online sportsbook.”

Tonto Apache Chairman Calvin Johnson also remarked on the mutual benefits of this collaboration: “The Tribe’s partnering with Fanatics Betting & Gaming, a national leader in the sports betting space, will allow the Tribe to provide for the general welfare of our tribal members but will also benefit all Arizona citizens.”

Illinois Experience Elevates with Fanatics Sportsbook

Following the acquisition of PointsBet’s US interests, Fanatics has swiftly integrated its operations in Illinois, marking it as the nineteenth state in its portfolio.

This transition ensures a smooth migration for existing PointsBet customers, including the retention of usernames, passwords, and account balances, among other features.

In Illinois, Fanatics is revitalizing PointsBet’s four retail locations with new branding, upgraded odds screens, and state-of-the-art betting kiosks. These enhancements are part of Fanatics’ broader strategy to offer a comprehensive and engaging sports betting environment across its retail and digital platforms.