Ezugi and bet365 Partner to Launch Unique Live Casino Titles
Ezugi, a live casino content specialist and a subsidiary of Evolution, has announced a new partnership with global operator bet365. This strategic agreement will see Ezugi’s live dealer games integrated into the bet365 platform across several key regulated markets. The launch is currently live for players in Ontario, Canada, with plans to go live in New Jersey, USA, and the United Kingdom in the coming months of 2025.
Expanding the Live Casino Portfolio
The partnership significantly expands bet365’s gaming options, adding a new collection of distinct live table games. Ezugi is known for providing innovative variations of casino classics and unique localized titles.
The new offerings include:
- Ultimate Roulette: This game features a multiplier system and a circus-style theme, creating an experience closer to a television game show.
- Revolution Roulette: This title enhances traditional roulette by adding special multiplier pockets to the physical wheel, changing the payout structure of the game.
- EZ Baccarat: A popular North American baccarat variant, this game is enriched with the well-known ‘Panda 8’ and ‘Dragon 7’ side bets licensed from Galaxy Gaming.
- Lucky 7: This is a fast-paced Hi-Lo card game that originated in the Indian subcontinent.
These titles combine advanced features with innovative design to deliver an engaging live dealer experience. Ezugi operates 12 studios globally and offers a lineup of over 20 live games.
Global Expansion Strategy
Ezugi’s Commercial Strategy Manager, James Robert Smith, expressed confidence in the new venture. Smith noted that Ezugi is committed to delivering entertaining experiences and believes bet365’s players will enjoy the twists on classic games.
“This partnership aligns perfectly with our strategy to expand alongside tier-one operators in key regulated markets across Europe and North America,” Smith said.
A bet365 spokesperson confirmed the operator is always looking for ways to improve its player experience. They stated that the Ezugi partnership allows them to add “innovative and distinctive live casino games” in two crucial markets. The company is confident that players will embrace the new variety and immersive gameplay provided by the Ezugi titles.
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