EveryMatrix Appoints Kevin Furlong as New Chief Product Officer
EveryMatrix has named Kevin Furlong as its new Chief Product Officer (CPO).
Leading Product Development Across Key Divisions
With over 20 years of experience in the iGaming industry, Furlong will be responsible for guiding the design, delivery, and development of EveryMatrix’s product offerings.
These include modular solutions across casino, sports, platform, affiliate, and payment services.
His role will focus on aligning the product strategies of EveryMatrix’s various business units to ensure that its global customer base of over 300 operators benefits from unified and optimised solutions.
Reporting Directly to Group CEO
Furlong will report directly to Group CEO and co-founder Ebbe Groes and will oversee key products such as CasinoEngine, OddsMatrix, GamMatrix, PartnerMatrix, and MoneyMatrix.
His extensive background in product development and technology integration, gained from leading roles at companies such as Entain, Bwin, and Paddy Power, positions him to drive further growth for EveryMatrix.
Strengthening Product Synergy
Groes expressed his enthusiasm about Furlong’s appointment, stating: “Kevin has outstanding industry experience working with some of the largest operators, so we’re naturally delighted to have someone of his calibre join us as we continue to accelerate our growth.”
Furlong added, “My role is to bring all our products together to give our customers and their players the best possible experience. We already do this in so many ways, but we know we can do so much more with the proprietary technology, knowledge, and expertise we have at our disposal within the Group.”
Strategic Acquisitions and Partnerships
Furlong’s appointment comes as EveryMatrix continues to expand its content offerings and partnerships.
In September 2024, the company announced a public offer to acquire Swedish online casino game developer Fantasma Games for SEK 209.8m ($19.7m), a move that aligns with its strategy to enhance its gaming content.
The acquisition offers a 21.4% premium on Fantasma’s share price.
Additionally, EveryMatrix has extended its partnership with game studio Peter & Sons, further diversifying its CasinoEngine platform and providing more value to its customers.
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