ESPN BET Launches New “Pool Hall” Commercial Featuring Stephen A. Smith
ESPN BET has debuted a new commercial titled “Pool Hall,” featuring Stephen A. Smith, the renowned First Take Commentator, Executive Producer, and NBA Countdown Analyst.
Theme and Focus
“Pool Hall” is the second playoff-focused commercial from ESPN BET, emphasizing the intense moments and big plays that define the postseason.
The commercial showcases Stephen A. Smith in his element, passionately debating the importance of closing out a playoff series while engaging in a spirited billiards match, where he amusingly makes his own rules to win.
Campaign Background
Jennifer Weissman, Chief Marketing Officer at PENN Entertainment, expressed enthusiasm about the new ad: “We’re thrilled to introduce this new ad spot, which marks Stephen A. Smith’s debut in our ESPN BET commercial creative. Featuring such a recognizable talent in Stephen A., who is at the epicenter of the daily sports conversation, further strengthens the connection between media and betting with the ESPN and ESPN BET brands.”
“Pool Hall” fits into ESPN BET’s ongoing “What a Play.” campaign, which highlights how fan-driven sports narratives create engaging betting moments. This commercial is the seventh original spot in the campaign, which began with the sportsbook’s launch in November 2023.
Previous Campaign Talent
Stephen A. Smith joins a lineup of ESPN talent who have been featured in ESPN BET advertisements over the past seven months. This includes prominent figures such as SportsCenter Anchor Scott Van Pelt, ESPN NBA Analyst Kendrick Perkins, ESPN Get Up Host Mike Greenberg, ESPN SportsCenter Commentator and Sports Betting Analyst “Stanford” Steve Coughlin, and SportsCenter Host Elle Duncan.
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