ESPN and ESPN Bet Announce Account Linking for Personalized Offers and Promotions
ESPN and ESPN Bet have launched account linking, so bettors and sports fans can now link their accounts across both platforms to get personalized offers and promotions.
Goals of ESPN Account Linking
Account linking will give bettors a more personalized betting experience – bet tracking, custom offers, and promotions based on their favorite sports, teams, players, and fantasy lineups.
Launched November 1, 2024, this is a big step in building an integrated media and betting ecosystem between ESPN and ESPN Bet. Users can access this feature via the ESPN Bet app, the ESPN app, ESPN.com, and dedicated sections within each platform.
Penn Entertainment focuses on minimizing friction between apps through the account linking feature, making it easier for users to track bets and access content.
Challenges Ahead
ESPN Bet still trails behind market leaders like DraftKings and FanDuel. Analysts are watching for further financial results and integration updates, expected during the Q3 earnings announcement on November 7.
Where is ESPN Bet Available?
ESPN Bet is live in the following U.S. states:
- Arizona
- Colorado
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maryland
- Massachusetts
- Michigan
- New Jersey
- New York
- North Carolina
- Ohio
- Pennsylvania
- Tennessee
- Virginia
- West Virginia
ESPN Bet launched in New York in September, one of the most competitive markets for online sports betting. Despite the challenges they faced, ESPN Bet captured a 1.8% market share in the state in the first four weeks.
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