Enteractive Opens New Office in Fort Lauderdale
Enteractive has officially opened its new office in Fort Lauderdale, Florida, marking its expansion into the U.S. market. The launch comes after months of administrative setup and securing licensing agreements in key states, including New Jersey.
U.S. Market Campaigns Begin
The new Florida office serves as the hub for Enteractive’s U.S. operations, targeting lapsed and non-depositing customers with personalized reactivation and retention services.
Enteractive’s dedicated U.S. team, composed of American nationals with deep insights into the U.S. iGaming market, will spearhead these initiatives. This cultural alignment is essential for effectively engaging U.S. sports betting customers and iCasino players.
Milestones and Celebrations
The opening of the Fort Lauderdale office coincides with Enteractive celebrating 16 years since Mikael Hansson founded the company in Malta. From a small startup, Enteractive has grown to almost 200 employees across three offices in Malta, Miami, and Bucharest.
In a recent post celebrating the Fort Lauderdale office opening, Enteractive expressed pride in its accomplishments and the sleek new office space, congratulating the hard-working U.S. team, including Agata Bartlomiejczyk and Jussi Fredriksson, for their impressive achievements in a short time.
Pedram Padidar, Chief Operating Officer at Enteractive, emphasized the importance of the U.S. expansion in October last year: “This marks a major milestone in our expansion to the U.S. market, which we’ve been working towards for the last year or so. We’re getting the ball rolling with our recent launches, and looking forward to scaling rapidly, delivering campaigns for the growing list of interested brands operating in both sportsbook and iCasino in the United States.”
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