Enteractive and Optimove Form Strategic Partnership 

Integration of Outbound Calling into Multichannel Marketing

As part of this partnership, Enteractive’s outbound calling expertise has been integrated into Optimove’s Multichannel Marketing Hub.

The integration complements Optimove’s existing marketing channels, which include email, mobile, SMS, in-app messaging, and web and mobile push notifications.

The addition of outbound calling is expected to provide operators with a more personal and direct way to engage with players.

Benefits of Personal Interactions

Enteractive emphasizes that outbound calling enables operators to offer personalized interactions focused on player retention and addressing problematic gambling.

This service, now seamlessly integrated with Optimove’s CRM platform, allows operators to provide tailored support and guidance to players, thereby fostering a safer and more engaging gaming environment.

Dan De Souza, Director of iGaming Partnerships at Optimove, highlighted the value of human interaction in the digital age: “Sometimes you need a bit of human touch. We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

Addressing Player Churn and Problematic Gambling

Enteractive believes that personalized outbound calls not only help reengage previous players but also play a crucial role in identifying signs of problematic gambling. This approach allows operators to provide personal, hands-on advice to help players manage their gambling habits responsibly.

Pedram Padidar, COO of Enteractive, stressed the importance of this partnership in tackling player churn: “Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively. Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”