Enteractive and Bettor Capital Form Strategic Partnership to Boost U.S. Market Growth

Bettor Capital, an investment firm renowned for its focus on technology suppliers in the real-money gambling sector, has chosen to back Enteractive, signaling confidence in the company’s market position and growth trajectory. This partnership marks a limited but strategic non-controlling investment, aimed at bolstering Enteractive’s expansion efforts in North America, particularly in the United States and Canada.

Mikael Hansson, CEO of Enteractive, expressed his enthusiasm about the partnership, stating, “We’re thrilled to bring Bettor Capital on board as a strategic investor as we continue to expand within the North American market. We have built a strong relationship with the Bettor Capital team and believe that they will bring significant value alongside our existing investors.”

Leveraging Experience for Market Expansion

Bettor Capital’s involvement is expected to accelerate Enteractive’s business development strategies in key growth markets. With its established expertise in the online gambling industry, Bettor Capital brings valuable insights and resources that are anticipated to drive significant advancements for Enteractive.

Dave VanEgmond, Managing Partner at Bettor Capital, highlighted the strategic alignment with Enteractive’s goals, stating, “We are excited to partner with Mikael and the Enteractive team to expand their global business. As online gambling markets, such as the U.S., mature, operators are increasingly focused on player retention and reactivation alongside new customer acquisition. Enteractive’s proprietary software powers real one-to-one conversations with players that delivers demonstrable and meaningful ROI for operators as they re-engage customers that may be considered to have churned; with a responsible gambling approach baked into this model, this is a clear win-win for the industry.”

Proven Track Record and Future Prospects

Since its inception in 2008, Enteractive has become a global leader in its field, with the (Re)Activation Cloud technology platform allowing for effective one-to-one engagement with players.

This approach has proven successful in driving player retention and reactivation at scale for numerous operator clients worldwide. Enteractive works with top industry players like Rush Street Interactive, Penn Entertainment, Playstar, and Resorts Digital Gaming.