DraftKings and NASCAR Join Forces to Boost Sports Betting in North Carolina

This significant development paves the way for DraftKings to extend its operations into North Carolina, pending the necessary licensure and regulatory approvals.

DraftKings and NASCAR: A Collaborative History

Matt Kalish, President of DraftKings North America, emphasized the shared commitment between DraftKings and NASCAR to enhance the fan experience. “DraftKings and NASCAR have collaborated closely with each other over the years, sharing a like-minded commitment to enhancing the fan experience. We look forward to the next chapter in our journey together and offering our leading mobile sportsbook to fans in the state of North Carolina.”

This collaboration is an extension of the already strong partnership between the two organizations, aiming to bring new engagement opportunities to the sporting world.

Exclusive Partnerships and Sponsorship Benefits

As part of this agreement, DraftKings has been named the exclusive daily fantasy sports partner of NASCAR in both the United States and Canada. Additionally, DraftKings will become an Authorized Gaming Operator of NASCAR, gaining access to additional sponsorship benefits within the NASCAR ecosystem on a national level.

Joe Solosky, NASCAR’s Managing Director of Sports Betting, highlighted DraftKings’ track record in enhancing the fan experience across various sports. “DraftKings has a proven track record of enhancing the fan experience across sports. We are thrilled to continue working with DraftKings to deliver NASCAR fans more engagement opportunities and bring its leading mobile sportsbook to North Carolina.”

DraftKings’ Expansion and Responsible Gaming

The launch in North Carolina marks a significant milestone for DraftKings, as it will be the 27th state in which the DraftKings Sportsbook operates. This follows closely on the heels of the company’s recent announcement to enter Vermont. DraftKings is not only committed to expanding its geographic footprint but also to promoting responsible gaming.

The DraftKings S.E.R.V.E.S. program is a testament to this commitment, focusing on creating inclusive and responsible paths for engagement while protecting vulnerable groups through advanced technology and resources.

Our Comment on the Article

The collaboration between DraftKings and NASCAR is a landmark in the evolution of sports betting in the United States. This partnership not only signifies the growing acceptance and integration of sports betting in mainstream sports but also reflects the commitment of industry leaders to enhance the fan experience responsibly.

As DraftKings expands its reach to North Carolina, it sets a precedent for how sports betting can be integrated into sports entertainment, benefiting both the industry and the fans.