Delaware North Partners with Birches Health to Promote Responsible Gaming
Delaware North has announced a strategic partnership with Birches Health, a company specializing in resources and therapy for responsible gaming. This collaboration shows Delaware North’s commitment to fostering healthy gambling habits and providing support for players in need.
Goals of the Delaware North and Birches Health Partnership
The partnership is centered on promoting responsible gaming and integrating Birches Health’s resources into Delaware North’s online gambling products, including the Betly Sportsbook and Betly Casino & Sportsbook platforms. Key initiatives include:
- Incorporating Birches Health’s tools and referral pathways into Betly’s ecosystem.
- Launching joint awareness campaigns to highlight best practices for responsible gaming.
- Creating streamlined digital access to resources and treatment options for players requiring specialized care.
- Conducting regular educational training for Betly team members led by Birches Health’s clinical leadership team, starting in 2025.
Commitment to Responsible Gaming
Delaware North’s Chief Interactive Gaming Officer, Lee Terfloth, stated: “Delaware North is committed to promoting and encouraging responsible gaming and offering users informational resources to support and identify problem gambling, as well as promoting intelligent tools that allow players to set deposit, loss, session time, and money-spent limits. These new resources from Birches Health will enhance our responsible gaming program with additional training for our team members and will be easy for our patrons to access.”
Under this partnership, Delaware North pledges to provide tools that empower players to establish personal limits on deposits, losses, session durations, and spending, aligning with its broader mission of responsible gaming advocacy.
Elliott Rapaport, founder and CEO of Birches Health, emphasized the shared goals of the partnership: “Increasing access to resources for players to build sustainable behaviors, as well as treatment from specialized clinicians is a crucial shared goal between Delaware North and Birches Health. We are excited to launch a partnership focused on supporting players and creating a strong, healthy ecosystem.”
Impact on the Gaming Industry
The Delaware North and Birches Health collaboration is expected to serve as a model for other gaming companies, inspiring broader adoption of responsible gaming tools and resources.
The partnership highlights the importance of creating a safer and healthier gambling environment, benefiting both players and the industry as a whole.
Delaware North recently selected Playtech as a platform provider for Betly. Playtech will serve as the new platform provider for Betly’s sportsbook apps, starting with Betly Ohio, which launched in November 2024.
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